It's the act of looking like or resembling George Constanza. Someone georgeous will look like George, and someone jerryous will look like Jerry Seinfeld. The Kramerization is a horrible process that we won't discuss here.
Georgeous people are fat, short, bald, and pedantic. So the next time that someone says to you "you look gorgeous !", punch da motherfucker in da face -take no shit from nobody-.