Good Burger

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'Good Burger'
Criterion DVD/Blu Ray cover for Good Burger
Directed by Brian Robbins
Produced by Mike Tollin
Brian Robbins
Written by Dan Schneider (screenplay)
Stanley Kubrick (treatment)
Starring Kel Mitchell
Kenan Thompson
Jan Schweiterman
Abe Vigoda
Dan Schneider
Music by Stewart Copeland
Cinematography Dean Cundey
Editing by Anita Brandt-Burgoyne
Distributed by Paramount Pictures
Nickelodeon Movies
Release date(s) July 25, 1997
Running time 95 minutes
Country USA
Language English
Budget $9,000,000
Official website
All Movie Guide profile
IMDb profile

“The debate which once raged about the relative merits of Citizen Kane vs. Casablanca can now fall silent: As the end of the twentieth century nears, Good Burger has achieved cinematic perfection.”

~ Leonard Maltin, 1997 review of Good Burger

Good Burger is a 1997 American film by Nickelodeon Movies, and is considered by critics as varied as Roger Ebert, Gene Shalit, Richard Roeper, film historian Leonard Maltin, and the late Gene Siskel as one of the greatest films of all time.

Based on the wildly-popular recurring sketch from Nickelodeon's sketch-comedy series All That, the film was originally conceived by a friend of All That producer Dan Schneider -- a friend by the name of Stanley Kubrick. The legendary director of Dr. Strangelove, A Clockwork Orange, The Shining, and the overrated 2001: A Space Odyssey told his friend about a treatment he had been writing based on the skit. It was to be a dark satire about two competing burger chains -- Good Burger and Mondo Burger. Schneider liked the idea and set up an appointment with Kubrick to meet with Viacom president Sumner Redstone and executives at Nickelodeon. They loved Kubrick's vision, but felt that the language, subject matter, nihilism, and dystopian themes were too mature for young children and a targeted PG rating. They also hated the original ending in which the Earth explodes.

Despite several reservations, Nickelodeon's then-president Herb Scannell allowed Kubrick to flesh out his treatment into a screenplay and direct the film. The aforementioned creative differences, coupled with R-rated language, existencial themes, ultraviolence, sexual themes, classical music, the casting of Malcolm McDowell as Mondo Burger's dictator-like manager Kurt, other controversial casting choices, and ultraviolent fights with executives led to Kubrick being fired halfway into principal photography. It didn't help matters when Kubrick started kicking and punching Scannell while belting out "Singin' in the Rain." The director went on to helm some Tom Cruise porno called Eyes Wide Open or something like that.


Stanley Kubrick[edit]


Stanley Kubrick (right) discussing a scene with Marlon Brando.

Kubrick's casting choices incurred the wrath of executives and many fans of the All That sketch. Schneider and Nickelodeon wanted the film to be a vehicle for its rising stars, Kenan Thompson and Kel Mitchell of the duo Kenan and Kel, but Kubrick wanted to replace Mitchell as Ed with Jack Nicholson, who had previously starred in Kubrick's The Shining. He felt that the actor would be able to pull off yet another psychotic performance, as he did with Jack Torrance and One Flew Over The Cuckoo's Nest character Randle Patrick McMurphy. But hours before a test screening, when Nicholson learned about tie-ins and merchandise, he demanded a pay raise and a portion of the box office gross, as well as a portion of sales from merchandise. Scannell scoffed at the idea and Nicholson was given the pink slip.

Scannell also wasn't pleased with R. Lee Ermey's take on Schneider's Mr. Baily. Baily was now a pissed off, profanity-spewing Vietnam War veteran-turned-Good Burger manager. Dexter Reid was originally played by Al Pacino, one of Kubick's favorite actors he had longed to work with.

The casting of Marlon Brando as aging Good Burger employee Otis was less controversial, as the character had never appeared in the sketch. Although the character Monique was to be played by adult film star Bambi Wood, Scannell scoffed at the idea of casting a porn star and suggested a friend of his named Jenna Jameson. Jameson seduced impressed Kubrick and she quickly signed on, being paid a hefty $500,000 for her services.

George Carlin was selected to play Dexter's college professor Mr. White, but he backed out at the last minute. Kubrick struggled to find a funny white comedian, so he had to settle with Sinbad and rename the character Mr. Wheat.

Aspect ratio shift[edit]

In this scene from Stanley Kubrick's cut of Good Burger, the director filmed in 1.66:1 aspect ratio, and made great use of depth of field.

Brian Robbins clashed with Kubrick over the latter's insistence of switching between the 1.33:1 and 1.66:1 aspect ratios, which was unheard of. Robbins commented on this in DGA Magazine:

Cquote1.png Yeah, Stan and I had huge catfights over the aspect ratio. I wanted the film to be a nice 1.85:1 ratio, but Stan -- with his inflated ego and diva-like attitude -- threatened to walk off the set if any ratio other than 1.33 or 1.66 was used. He wanted to shift from 1.33 to 1.66, just like he did in Dr. Strangelove. There was just no arguing with Stanley Kubrick. He was such a prima donna. Hey, I said decaf you half-brained beaner! Cquote2.png

In a 1997 interview with Robert Osborne on Turner Classic Movies, Schneider commented on the aspect ratio shift:

Cquote1.png One of the big things, besides casting, that got Kubrick fired was... now I know our viewers are gonna be bored with these numbers and all of this technical talk, but he wanted to do the same aspect ratio shift that he did in Dr. Strangelove. That is, shifting from 1.33:1 to 1.66:1. He's not a very big fan of the superwide 2.35:1 ratio used by Panavision; he's never been into that. He and Brian Robbins, who ultimately replaced him as director, had a big ego clash throughout the whole production; just different aspects of the film. It got ugly! Brian would poke needles and deflate Stanley's car. They would put salt and pepper in each other's cereal. They'd pass gas, urinate, and deficate in each other's dressing rooms. They even got into some heavy duty phyisical fights, but if you've ever seen A Clockwork Orange or The Shining, you know that Stan knows violence. It was hell on set until we fired Stanley Kubrick. Cquote2.png

Test screening[edit]

On the night of September 24, 1996 -- after countless fights with producers and executives -- a test screening was held in Los Angeles in Kubrick's own backyard. Audience reaction was mixed: Many felt the film was too dark for children. Many thought it was a work of art. Others thought it didn't work without Kel or any other All That cast members.

A few people counted the number times the word "fuck" was used -- a total of 182. The MPAA issued the film an R rating for its strong content.

Reviews were mostly negative, and Nickelodeon felt that the film would be an enormous flop. Scannell had had enough fighting and creative differences -- Kubrick had to go. Stanley Kubrick was fired within 24 hours of the screning, and Brian Robbins was quickly chosen to replace him. "I was sick to death with arguing with that bastard Kubrick," Scannell said in the November issue of Nickelodeon Magazine. "What we are doing now is a massive overhaul."

Official release[edit]

The original Kubrick cut of the film went unreleased for many years, but bootlegs found their way onto the Internet and YouTube. This cut of the film finally made its official world premiere when it aired simultaneously on Nick at Nite, Turner Classic Movies, AMC, IFC, HBO, and Showtime on Sunday, January 17, 2010, at 8/7 Central -- uncut, commercial-free, and in its original dual 1.33:1/1.66:1 aspect ratio. Criterion will release a 6-disc DVD and 3-disc Blu-ray on March 16, 2010.

Special features include:

Burger Blu Ray back.jpg


Finding a director[edit]

After his Good Burger directing bid was rejected, James Cameron went on to helm Titanic.

Many top directors expressed interest in taking over Kubrick's reigns and many -- including Steven Spielberg, James Cameron, Martin Scorcese, Mel Brooks, Francis Ford Coppola, Clint Eastwood, Trey Parker & Matt Stone, Spike Lee, John Singleton, John Hughes, Harold Ramis, Ivan Reitman, Rob Reiner, Tim Burton, Christopher Nolan, Ridley Scott, Michael Mann, J.J. Abrams, and even Michael Moore -- pitched their takes on Good Burger to Herb Scannell and Dan Schneider.

Spielberg wanted Kurt to be a hostile alien. He wanted to go for a super wide 2.35:1 aspect ratio and special effects that could rival the recent Star Wars 20th anniversary edits. His preferred running time was 4 hours and 2 minutes, no more, no less. Scannell scoffed at the idea, saying "If you want the audience to sit through that long of a movie, why don't you make another Jaws? It couldn't get any worse than Jaws: The Revenge."

Cameron wanted a dystopian sci-fi epic in the 2.35:1 ratio, centering on a cyborg from the future named Kurt (to be played by frequent Cameron collaborator Arnold Schwarzenegger) who is sent to 1997 Los Angeles to destroy the Good Burger fast-food chain after it leads to a plague of obesity. Scannell loved the irony of a fast food chain fighting obesity by destroying a rival chain, but was a bit apprehensive about Cameron's requested running time -- 3 hours and 14 minutes. Scannell joked, "Hey, Jimmy Boy, if you want people to sit for a 3-hour movie until their ass gets numb, why don't you make a movie about, I don't know, the Titanic or something?"

Little did Scannell know that Cameron had already been filming one. Paramount Pictures and 20th Century Fox released Titanic on December 19, 1997 to enormous critcal and commercial success. Scannell was flabbergasted that such a snide joke would eventually come true.

That's not the only time James Cameron and Nickelodeon have crossed paths. Cameron pitched a movie called Avatar to executives, which ended up becoming an animated show about a bald kid. However, Cameron kept working on his vision until it was released December 18, 2009. "They could do whatever they want with Good Burger," Cameron said in a 2009 interview with The Hollywood Reporter, "but Avatar was all mine, and I could do whatever the hell I wanted with it, and so I did."

Eastwood's vision was deemed a tad too dark for children, and the then-unknown Trey Parker and Matt Stone touched on too many taboo topics to win the directing bid. "I wasn't about to let Ed and Dexter have gay sex with Hitler," said Scannell in a 1997 editorial for Nickelodeon Magazine.

Lee and Singleton's ideas were deemed "too black" to appeal to the general audience, though Scannell, Mitchell, Thompson, Robbins, and Schneider did love their ideas.

Rob "Meathead" Reiner wanted to turn Good Burger into a romantic comedy centering on the relationships of Ed & Roxanne, and Dexter & Monique. Nickelodeon passed on the idea, and even called him a meathead when they slammed the door behind him.

Burton wanted a madcap movie similar to Pee-wee's Big Adventure and Beetlejuice. He was also seeing eye-to-eye with Robbins on the 1.85:1 aspect ratio preference. However, Burton wanted to replace Kenan and Kel with Johnny Depp and Michael Keaton. He also wanted frequent collaborator Jeffrey Jones to play Kurt, but Schneider thought he looked too much like a sex offender. Ironically, this is before such assumptions came true when Jones was arrested in 2002.

Nolan was passed on because he wasn't yet known, whereas Michael Mann (director of Heat and Collateral) was passed on for being too famous. Michael Moore's dark, satirical documentary he had invisioned was deemed too controversial for a simple popcorn movie. J.J. Abrams's ideas were too confusing and incoherent for anyone to wrap their heads around.

Ridley Scott's idea was nearly identical to Cameron's with a few shades of Alien and Blade Runner. He had impressed Kenan, Kel, Schneider, Mike Tollin, and Scannell and had signed his first name on the dotted when when Robbins yelled, "Stop!"

Cquote1.png I yelled "Stop" because, while I loved Ridley Scott's concept, I didn't want to argue with any big-headed dick directors like Kubrick. So I figured, hell, I'll direct it myself. Cquote2.png

The parting of the ways was mutual, and Robbins was chosen over Scott to direct Good Burger. Robbins had previously been an actor, co-starring with friend Schneider on TV's Head of the Class and co-creating All That and Kenan & Kel with Schneider and Tollin. It would be Robbins's first film as director.


Schneider and Robbins create Jann Schweiterman. Kenan Thompson supervises.

Not wanting to disappoint fans of All That, Robbins knew he had to keep Kenan, Kel, and Sinbad in the cast as Dexter, Ed, and Mr. Wheat, respectively. But everybody else had to be recast due to their "increased heights."

Schneider and Robbins, being big fans of 1980s pop culture, decided to create their own actor in a laboratory to play Kurt. They used DNA from Dolph Lundgren and Billy Idol to create the amusingly-named actor, Jan Schwieterman. "I don't know how we came up with that name," Schneider said in a Nickelodeon Magazine interview. They had approached Idol, but he had touring commitments; Lundgren was only acting in straight-to-video movies. It has been rumored that DNA from Sting was also used, but has not yet been confirmed.

With Kurt cast, it was time to change up some of the other faces. Robbins wasn't satisfied with Marlon Brando's performance as Otis, and decided to go with Brando's Godfather co-star Abe Vigoda. Brando is said to have been "pissed" about the whole ordeal.

"Marlon hated the direction we were taking the film, and we wanted no part of it," Vigoda remembers. "He thought the actors hired by Brian Robbins were all D-list hams."

Schneider took it upon himself to take over the role of Mr. Baily from Ermey. "I felt I could play him like I did on All That," Schneider explained in Screen Actor Magazine in 1998, "except with a few more curse words and reading porn magazines in the kitchen."

Scannell explained in a 2001 issue of Nickelodeon Magazine:

Cquote1.png Dan Schneider always brought something fresh and funny to the role, and honestly, R. Lee Ermey's version from the Kubrick cut pales in comparison to even the weakest Good Burger sketches with Schneider. Yes, Dan paid me to say that. I don't really mean a word of it. Don't tell him I said that; I don't wanna piss him off, egotistical bastard. Cquote2.png

Controversy and Hidden Messages[edit]

According to several fast food conspirators, their are multiple hidden messages within the film. One of them,Abu Bakr al-Baghdadi, suggests that the phrase "Welcome to Good Burger, Home of the Good Burger, can I take your order?" is actually a code phrase that was embedded into the film's script by the CIA. Al-Bagdadi goes on to show evidence that the code message comes from top secret documents regarding the mysterious Project MK ULTRA, a secret underground test that included studying the effects of chemically-enhanced beef ,within

the burger patties, on the human mind and how it could control it. Within the documents, Al-Bagdadi has stated, Good Burger had actually caused the Mass McDonald Rebellion, in which employees were subjected to code words through the speaker who then took hostages and started a mass shootout with police officers. Another conspirator, Jesse Ventura, former

governor of Minnesota, believes it to be a propaganda film, promoting obesity and an unhealthy lifestyle. He has even stated that , Good Burger supports the idea that being obese is the only way to prevent a Nazi Regime from rising up" as seen from the extreme dictator-like acts from Mondo Burger. 5 minutes later, Jesse Ventura was kidnapped by the

Westboro Baptist Church, a church believed to be a front for the CIA Water boarding Facility. Although, in June 10, 1998, they made him their king for his belief in "slack-jawed faggots." "The truth is very much blurred",former Vice President Dick Cheney said," but that's only because Good Burger has won. We are under their rule."