The Hollister company, owned by Abercrombie and Fitch, began in Columbus, Ohio. I don't know why it didn't open in Hollister, California. Probably because nobody had any clothes and were will to pay almost four times the amount to get some.
Hollister is a place where barely any straight guys, gays, sluts, and whores can go to purchase ugly clothing. There are many knock off stores like American Eagle and Aeropostale. Each of these stores has one common purpose, which is to make the world as nasty as possible.
The smell outside of a Hollister is that of a football locker room, horrible. The sound outside of one of their establishments sounds like a there's some kind of live music concert going on inside of the store. The outside of a Hollister store is kind of unique. It resembles a surf shop like look with two open doors. The store has to give employees ear protection because the music is played between 80-85 decibels but has been known to be louder.
The clothes at a Hollister store are made for about five dollars then sold for about twenty dollars. The clothes don't vary as much as other stores do. Even Wal-Mart has a bigger selection. You can buy shirts that have either the word Hollister, the number 22, or a bird printed on the shirt.
The costumers at Hollister think that they are above anyone who doesn't "fit in". These "Non-Cool" people are generally ugly cheerleaders, emos, and misfits. The costumers usually look like whores and like to "promote" themselves by wearing tight clothes that are too small.
Guys wear Hollister because they wanna get girls and guys.
Girls wear it because they want other girls to socially accept them.
Same with Fitch, and this system seems to work, because Abercrombie & Fitch is one of the top companies in the world.