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This article is about the city. For the Saint, see Paulo Maluf.

São Paulo
Motto: "Tramp, tramp, tramp!"
Official language(s) Spanish, English as a second language, Japanese, Korean, Italian, Arabic.
Mayor Gilberto "The Tramp Hunter" Kassab
Established 25 January, 1554
Opening hours 24 hour party people except july when start the Gay Parade

Formerly known as Atlantis and euphemistically referred as the land of drizzle, São Paulo is a metropolis containing an intricate system of waterways, thus resembling a mix of Venice and Coruscant, located in the southeastern part of Brazil. Its name, which is Portuguese for “Saint Paul”, was given in honour of Paulo Maluf, a Catholic Monk who was canonized by Pope Benedict XVI, and Nobel Peace Prize laureate for his humanitarian work and positive views on women. It was founded on the context of the Church’s New World Crusade, as part of the South American campaign to increase the Pope’s influence overseas.

Among the city’s most renowned landmarks are the Tietê River, a popular fishing destination; the Paulista Avenue, which hosts the São Paulo Gay Parade annually; and the 25 de Março street, famous for being the location of many luxury shops, such as Armani, Louis Vuitton and Tiffany & Co.

Its inhabitants, called Paulistanos, are very proud of the city’s leading role in the country, often calling it “the country’s locomotive”, even though most of the work concerning the city's development has been done by people born outside the city.


Settlement and Cannibalistic Era[edit]

Founded by members of the Church’s Secret Service on January 25, 1554, the city initially served as a training camp for newly converted Indigenous people to assimilate the Catholic fundamentalist doctrine, in order to take part in the Church’s Crusade to retake the religious control of Europe, largely threatened by Luther’s followers. However, the campaign turned out to be a failure, as Protestant troops successfully occupied and settled most parts of Central and Northern Europe. Portugal, one of the leading countries in support of the Church, saw its economic power decrease rapidly after the war’s end and, as a result, many impoverished Portuguese noblemen travelled overseas in order to reconstruct their lives.

Those who came to São Paulo engaged in the search for gold and were known as Bandeirantes. As their noble origin prevented them from doing all the hard work, they attempted to employ Native Americans as labour force. However, as most indians were Church's protégés, a status achieved after their loyalty during the Christian wars, a series of conflicts between the Bandeirantes and the Church took place in São Paulo, ending with the victory of the former and the expulsion of the latter.

The discovery of gold enrichened the city and the Indigenous labour force was left behind; their place taken by African slaves, whose expensive but tasty meat was highly appreciated during Brazil's Cannibalistic Era. Noticing the lack of a sweet delicacy to make the banquets fully enjoyable, the people of São Paulo set to plant sugar, an activity that turned out to be quite profitable. However, the end of the Cannibalistic Era soon led to the uselessness of sugar planting. This made the Paulistanos switch their main economic activity to coffee planting. But, as slavery had just been abolished, the former slaves refused to keep working in São Paulo,






Paulistanos love to say that the weather in São Paulo is pleasant; indeed, common knowledge and daily experience confirm it: an ordinary day starts with a cold and humid morning, during which the buses’ windows get foggy due to a general passenger refusal to open them, thus creating an adorable sensation of a crowded sauna, increased by the dynamic traffic flow. Midday is characterized by a desert-like heat, and the streets are taken by sweating businessmen complaining about the lack of humidity in the air. As the sunset approaches, Paulistanos are finally given the opportunity to practice their rowing and swimming skills while returning home through the complex system of rivers and tributaries formed after 5 minutes of rain.

Nighttime is the period of the day in which people will be able to tell whether it is Summer, when they are unable to sleep due to the heat, or Winter, when they are unable to sleep due to the cold.


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Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year

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Paulistanos are very keen on the practice of water sports, such as swimming, rowing, rafting, diving and water polo, despite the 70km distance that separates the city from the closest beach. This is due to the constant and refreshing rains that keep revealing new athletes to the world.

Like the rest of Brazil, football plays an important role on the Paulistano life.